WLLV 1240 AM is a radio station broadcasting an Urban Gospel format. In October 2021, WLLV launched 101.90 FM. Licensed to Louisville, Kentucky, United States, the station serves the Louisville, KY-IN market area. Aircom Media is the station's parent company owned by David Smith and Peter Boyce.  

The station signed on-air in 1941 as WINN (AM). In 1982, the station was purchased by a group of African American pastors from the Chicago, Illinois, area. The format changed to Southern Gospel Music, and the call letters changed from WINN to WLLV.
 

The station is led by current General Manager and Vice President, Archie Dale, and the Program Manager and Music Director is Brodric (Mr. P) Purvis